About Us

Our Story

My life changed forever with the birth of my son Jacob, as I'm sure it has for many parents before me. Jacob was very unsettled and had an acute "startle" reflex. I soon learnt that these were just 2 of many symptoms of reflux babies. After 3 hospital stays and numerous lactation consultant visits, Jacob was diagnosed with severe Gastro-Oesophageal Reflux Disease which resulted in Jacob failing to thrive.

We swaddled Jacob to calm him and prevent the "startle" reflex however, Jacob should have been named Houdini because he learnt very quickly that he could kick off the swaddling blanket. Although he was a small baby and was failing to thrive he was and still is incredibly strong and would kick off his covers minutes after we'd painstakingly tried to swaddle him. Sleep deprived and desperate, I tried to find a garment to prevent Jacob kicking off his swaddling blanket but still allow him to move however, there were no such items on the market. The only garments available were either unsuitable or I didn't consider safe. The lack of suitable and safe garments led to the creation of the Joey Pouch® Swaddling Bag.

After I stopped swaddling Jacob when he could roll over, at around 4 months of age, I found that baby sleeping bags were essential as now he was rolling and moving about the cot and trying to keep him covered was again very difficult. The Joey Swag® Baby Sleep Bag complements the Joey Pouch® and can be used once baby is able to roll. If baby didn't require swaddling - lucky you - the Joey Swag® Sleep Bag can be used for babies weighing over 3.2kg (7LBS).

I used the Joey Pouch® Swaddling Bag on my second child - Emily Grace. Emily was born on 11 January 2007. She loved the Joey Pouch® and wore it for all sleeps, in the car seat and pram as well!  Emily progressed through the whole Joey Swag® range before moving into her big bed.

Bubbaroo Pty Ltd is an Australian owned and operated company. All products have been designed by me with a particular emphasis on safety and functionality. Over a year of initial market research was conducted to ensure that the design, fabrics, zips and other materials are perfect! In addition, all products have been designed to comply with all relevant Australian safety standards. We have also subjected our products to further tests not required by Australian standards. 

Bubbaroo supports SIDS and KIDS safe sleeping recommendations. Bubbaroo is committed to communicating the message on how to reduce the risk of SIDS.

It is important to note however, that SIDS and KIDS do not endorse any baby care products.