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Our Philosophy

  • Bubbaroo. Helping Babies Sleep.

  • Our entire philosophy is to help babies get the sleep they need in the safest possible way. We do one thing and we do it really well.  We're passionate about sharing knowledge and community with a particular focus on parent education.  We ensure we're up to date with the latest safe sleep research and collaborate with specialists and experts in their field that believe what we believe and have a passion for helping and supporting parents and expectant parents.

  • Brand

    We’ve worked hard to build the Bubbaroo brand into the dedicated premium sleepwear brand that promotes safe sleep. As a parent myself I stand by our exceptional quality and specifically designed safe baby sleepwear, bedding and accessories backed up with latest research. We're known for our unwavering customer service, caring and supportive philosophy and integrity, our award winning brand means you have peace of mind that your baby is in safe hands.  Not just another mass market label, Bubbaroo is a boutique identity that’s small enough to retain personal connection with parents.

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  • Design 

    Design

    Our design is led by the latest research. Gone are loud stimulating colours and gaudy patterns, our stylish colour palette and minimalist designs help baby settle to sleep and stay asleep. Bubbaroo is about sleep and fostering safe sleep habits so we keep it simple with chic unisex appeal in keeping with current trends. 

  • Quality

    Bubbaroo are committed to creating high quality premium products. Our high quality features – zips, press studs and fabric are all chosen by me for their superior standard and workmanship. We work exclusively with 100% cotton fabric and are moving towards organic cotton and Australian wool with our Platinum Range. We look to form relationships with producers who share our fair trade ethos.


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  •  Innovation

    Innovation

    As the first swaddle and baby sleeping bag brand in Australia, we pride ourselves on continually bringing you innovative products and ideas based on the latest research for baby's safe sleep. Born of tenacity and entrepreneurial spirit, our Joey Pouch Swaddling Wrap is unique in allowing for movement and simulating a mother's womb. Our Joey Swag Baby Sleeping Bags are of the highest quality and have a travel system, so they can be used in a pram or car seat when nap or sleep time calls. Bubbaroo is not just a brand producing products, our focus is on helping your baby sleep safely in products that stand the test of time.  

  • Safety

    Bubbaroo puts safety first. All our products are tested in accordance with relevant Australian and European Standards. We employ independent organisations to conduct quality inspections and frequently visit our manufacturers to undertake our own inspections. We spend a considerable of time to ensure we keep up with the latest in safe sleep research, we also collaborate with specialists and experts in their field including baby sleep specialists, Red Nose (formerley SIDS and KIDS), midwives and other healthcare professionals to allow us to innovate with safety at the forefront.

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