Celebrating 10 Years since Bubbaroo products launched in Australia!

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10th Birthday - Cake cutting

It’s hard to believe that it has been 10 years since Bubbaroo products launched in Australia!Joey Toy Cake

We held a big birthday bash to celebrate, with my Bubbaroo team, family and friends coming together with our VIP guests being our now much bigger past baby “models”.
We all enjoyed afternoon tea with a special treat being the fabulous birthday cake, shaped as a Joey Toy Kangaroo. A special thank you to Jessica at Tailor Made Treats for the fantastic cake.

To mark the milestone, we’ve created a fantastic video reflecting on my Bubbaroo journey, the personal experience which inspires me and the birthday party. You may notice a few of our past baby models all holding their Bubbaroo baby photos! There were over 20 past baby models that joined in the celebration!

Models with photos at party 2

The day of filming was a memorable experience with baby George being a hit not only as a model but I think my daughter Emily wanted to keep him!

I would like to thank Caitlan, Dominic and Mark who went above and beyond to create such an amazing video!

We’re really excited to let you know that the video will be released on Thursday 26 May together with a Babyology article Bubbaroo has sponsored.

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Nicole Cassey

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Nicole Cassey

Nicole Cassey, Mum to Jacob and Emily, founder and general dog’s body at Bubbaroo. Nicole was inspired to create Bubbaroo and Australia’s first swaddle after the personal experience she had with her first child, Jacob.

Nicole explains "It is such a steep learning curve becoming a parent. Getting to know the baby you created and finding your groove as a parent. You sometimes feel like you need to become a detective to try to interpret your baby's cues, personality, cries and behaviour. This is my passion to help parents on their journey, especially new parents as they transition to parenthood."

Nicole has a passion for sharing knowledge and community, regularly organising and presenting at various expectant parent and sleep workshops. Nicole ensures she is up to date with the latest evidence-based safe sleep and health research. Bubbaroo collaborates with experts in their field that share similar values and philosophies and have a passion for helping and supporting parents and expectant parents.

Nicole’s attention to detail with the creation of her premium quality baby, toddler and child sleepwear is exceptional. Nicole has been committed to ensure that Bubbaroo is not just a mass market brand producing products, Nicole’s focus is on helping your baby sleep safely in products that stand the test of time.

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