Cottoning On to the Tricks of the Trade

This entry was posted on

3039 Views

  •  
  •  
  •  
  •  
  •  
  •  
  •  

100%, Pure, Organic, Natural – How to cut through the buzz words

Consumers are bombarded with slogans and buzz words every day as companies compete for attention and to showcase their product or service in the best possible light. Sometimes these claims are substantiated, and sometimes they’re an exaggeration of the reality in order to gain more exposure.

Bubbaroo positions our brand and our products as premium, classic, safe and stylish because we believe these descriptions to be an accurate reflection on the quality of our range and what we offer.  We also use legally protected wording for the materials we use such as 100% cotton (because it is). Our Joey Pouch Swaddling Bag, Bubbaroo Blankies and all Light-weight (0.5TOG) and Medium-weight (1TOG) Joey Swag Sleeping Bags are made only of 100% cotton. We fill our Heavy-weight and Extra Heavy-weight Joey Swag Sleeping Bags with a Polyester filling as it’s proven to be a stable, easily washable and enduring material. We have always ensured our packaging clearly states where synthetics are used and we also line our products inside and out with 100% cotton so only natural fibres are touching the baby’s skin.

We have noticed however, an increase in other misrepresentations in the marketplace. Packaging and websites selling similar product ranges to Bubbaroo stating their materials are Pure, Organic or even that they contain No synthetics. Sadly, this is not always the case. Many products contain elastane to help give stretch in the fabric. Elastane is a synthetic fibre and cannot be produced naturally. It is certainly not organic.

Advertising labels such as Pure and 100% are legally protected and should only be used when this can be proven to be true. However in a world where getting a competitive advantage is paramount, it seems some companies are taking the legal risk regardless.

If a product is made mostly of organic cotton, fantastic! Let it be on your packaging and detailed on the brand’s website so people know, but also make sure they’re aware of the synthetic component so they know what they’re buying. Some truth in advertising is all we’re asking for, and frankly, what we believe consumers deserve.

Competition is important, it drives innovation and makes sure everyone works hard to produce the best and finest products they can to earn the trust and respect of the consumer. I guess this is why it is disappointing to see such misrepresentation, because it’s a deception that undermines the trust and respect we all strive to maintain as a small business.

  •  
  •  
  •  
  •  
  •  
  •  
  •  
Nicole Cassey

written by

Nicole Cassey

Nicole Cassey, Mum to Jacob and Emily, founder and general dog’s body at Bubbaroo. Nicole was inspired to create Bubbaroo and Australia’s first swaddle after the personal experience she had with her first child, Jacob.

Nicole explains "It is such a steep learning curve becoming a parent. Getting to know the baby you created and finding your groove as a parent. You sometimes feel like you need to become a detective to try to interpret your baby's cues, personality, cries and behaviour. This is my passion to help parents on their journey, especially new parents as they transition to parenthood."

Nicole has a passion for sharing knowledge and community, regularly organising and presenting at various expectant parent and sleep workshops. Nicole ensures she is up to date with the latest evidence-based safe sleep and health research. Bubbaroo collaborates with experts in their field that share similar values and philosophies and have a passion for helping and supporting parents and expectant parents.

Nicole’s attention to detail with the creation of her premium quality baby, toddler and child sleepwear is exceptional. Nicole has been committed to ensure that Bubbaroo is not just a mass market brand producing products, Nicole’s focus is on helping your baby sleep safely in products that stand the test of time.

Leave a Reply

Your email address will not be published. Required fields are marked *