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The Joey Swag baby sleeping bags arrived & are beautiful! I love the box they came in as well. I almost feel bad keeping them for myself & think I...

Our Research

We care about your Bubbaroo. That’s why we thoroughly research all of our products with them in mind. We know what a difference it makes to know your baby is sleeping safely and soundly so we custom design all of our products around our research into better sleep.

With input from midwives, Red Nose (formerly SIDS and Kids) and other healthcare professionals, we conducted over a year of initial market research. As we innovate, we conduct extensive market research throughout the product development stage. The outcome of this feedback ensures our designs, fabrics, zips and all other materials adhere to our vision of innovation, premium quality, safety, functionality and workmanship.


Safe swaddling has been proven to reduce the risk of Sudden Infant Death Syndrome (SIDS). Research indicates swaddled babies experience higher quality sleep with less arousals and therefore less possibility of rolling onto their tummy.

Recent studies show incorrect swaddling can be harmful. This research surrounds the tight binding techniques which restrict movement and can even reduce full lung expansion. ‘Straight-jacket’ wrapping carries with it the risk of newborns developing hip dysplasia due to the lack of natural joint and bone movement through the hips and pelvis.

Red Nose recommend the use a safe baby sleeping bag: one with a fitted neck and arm holes and no hood. Sleeveless sleeping bags are recommended because they provide for air flow. You can simply add layers of clothing rather than bedding if baby is cold.  Find out more about the correct temperature to keep baby at.

We use all of this research to differentiate Bubbaroo in the marketplace. We make smart products, backed by comprehensive inquiry into what’s best for baby and you.


The highest endorsement we can give as to the safety of Bubbaroo products is to tell you that we use our products on our own babies from newborn to child. In fact, our babies were the inspiration for the Bubbaroo brand and our focus on delivering consistently safe, trusted products that stand the test of time.

All our products comply with relevant Australian and European safety standards and are personally quality controlled by Bubbaroo as well as independent third party testing and quality agencies


We test our Joey Swag sleeping bags under British Standard BS 8510:2009 Safety of Children’s Sleep Bags because this standard ensures no chemical hazards, thermal hazards or mechanical hazards including entrapment, entanglement, chocking and ingestion, suffocation, structural integrity as well as flammability.

We also test our Joey Swag sleeping bags under AS/NZ 1249:2014 Children’s Sleepwear and limited daywear as having reduced fire hazard.

Our Joey Toy® also complies with various toy standards in Europe (EN71 1mechanical & physical properties, EN71-2 Flammability, EN71-3 Specification for migration of certain elements) and Australia (AS/NZS ISO 8124).

Bubbaroo. Helping Babies Sleep.

Awards and Accolades