Need help? 1300 282 766
  • Free Delivery Free Shipping over $100 within Australia
Need help? 1300 282 766
  • Free Delivery Free Shipping over $100 within Australia

Winter is here

Keep your little one snuggly in our 100% natural Platinum Sleeping Bags padded with Wool

Organic Platinum Baby Sleeping BagsOrganic Platinum Baby Sleeping Bags

Joey Pod Transitional Swaddle

Use in 3 ways - swaddle, transition & baby sleeping bag!

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Joey Pod Transitional Swaddle BagJoey Pod Transitional Swaddle Bag

Bamboo Muslin Wraps

Feel so silky soft and light, they almost float...

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Bubbaroo Bamboo Muslin WrapsBubbaroo Bamboo Muslin Wraps

Fitted Cot Sheet

Your baby can now dream on sheets as luxuriously soft as silk.

organic fitted cot sheetsorganic fitted cot sheets
Joey Pouch Australian mother & baby awards - 2015 finalist

Joey Pouch

The original Australian swaddle bag. Safe & comfortable swaddling for newborn babies.

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Joey Pouch - The original Australian swaddle bagJoey Pouch - The original Australian swaddle bag


A beautiful Blankie, a must-have nursery accessory and keep-sake for years to come.

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Baby BlankieBaby Blankie
Silver Award Winner - Joey Swag Australian Mother & Baby Awards 2015

Joey Swag

Get sleep in the bag with our range of baby sleeping bags.

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Joey Swag Baby Sleeping BagsJoey Swag Baby Sleeping Bags

Bubbaroo Baby Sleeping Bags, Swaddles, and Blankets

  • Celebrating 10 Years of Bubbaroo

    As we celebrate our 10th birthday, we have created a short video to remind us all of why we do what we do - we're passionate about Helping Babies Sleep. Please have a look and enjoy.

    From the bottom of my heart, thank you for choosing Bubbaroo.

    Nicole Cassey
    Mum, Founder & CEO

Helping your baby to sleep in comfort, easily

Finest products researched, tested and crafted with passion to deliver the best sleep

Bubbaroo Helping your baby to sleep in comfort & ease

Parents to find solutions to their baby's sleeping problems
3 Stage Sleep System

  • Newborn

    Swaddle Wrap

  • 2-12 months

    Transition from Swaddle

  • 4kg- child

    Sleeping Bag

Newborn Swaddle


Swaddle Wrap

The Joey Pouch Swaddle Wrap is different to other swaddles you'll find, allowing for freedom of movement of your baby's arms and legs. Swaddling with the Joey Pouch simulates the security and comfort of the womb and calms baby's startle reflex. Hip healthy bell shaped design so your baby can easily kick and frog their legs.

Baby can sleep in their natural sleep position with their arms up helping them self-soothe and settle back to sleep A bottom opening YKK zip so no need to unwrap baby to change their nappy. Makes night feeds a breeze! Made from beautiful soft 100% cotton waffle.


2-12 months

Transition from Swaddle

Sleep is here to stay with Joey Pod Transitional Swaddle Bag, with its unique invisible zips that can be opened to form arm holes. The Joey Pod can be used in 3 ways - as a swaddle with both arms in; to transition out of swaddling with one arm in and one arm out; and with both arms out as a baby sleeping bag. Baby can use the Joey Pod from 4kg and we recommend that baby is transitioned out of swaddling once baby's startle reflex has settled down at around 3-4 months.

Your baby has freedom of movement of their arms and legs. Allows baby to sleep in their natural sleep position with their arms up helping them self-soothe and settle back to sleep without forcing

12 month child swaddle
4kg child

4kg to Child

Sleeping Bag

Bubbaroo Joey Swag Baby Sleeping Bags are the ultimate in luxury for your little one. Available in 3 TOG/Warmth ratings to suit all seasons. 100% Natural. Made from Organic 500TC Cotton Sateen outer & lining and 1.5TOG and 2.5TOG are padded with Australian Wool certified by Woolmark. A Bubbaroo Joey Swag baby sleeping bag will form part of your baby's bedtime routine, acting as a sleep cue.

Designed to stand the test of time - quality and also the longest sleeping bag on the market so will last your little one well beyond the age range.
YKK brand 2 way head to head zipper so that the zippers won't dig into your baby's chest. Bottom opening zip for easy nappy changes.

With a convenient travel system to accommodate a 3 or 5 point harness your little one won't need to miss their sleep or bedtime.

We live in Canada and have thoroughly enjoyed the Joey Swag Sleeping Bag that was mailed to us from our Aussie friends when we had our daughter 5 months ago. We need the next size up and were wondering if you take orders from overseas? Please let us know… We haven't found anything as good over here! Thanks.


Martha & Jay

I was beginning to worry that my baby girl would never sleep without being swaddled but the Joey Pod Transitional Swaddle Bag was just amazing and worked within one week! Thank you so much



The sleeping bags arrived & are beautiful! I love the box they came in as well. I almost feel bad keeping them for myself & think I should give them as gifts, they're presented so well.



Thanks for sending the missing pouch - I was meant to email sooner just to let you know it had arrived. They are such wonderful products - thanks so much! I haven't had my baby as yet but I've heard from friends that they couldn't live without their pouch.



  • Nicole's Story

    I’m Nicole Cassey, Mum, founder and CEO of Bubbaroo. My story as a sleep product innovator follows in close step with the sleep story of my first child, Jacob…As with every parent, my life changed forever after the birth of my son Jacob. 

    Read full story
    Nicole founder and CEO of Bubbaroo
  • Welcome to Bubbaroo Australia!
    Bubbaroo Award Winning Baby Sleep Products

    Welcome to Bubbaroo Australia! We’re so happy you found us.

    Created by Mums, for Mums, Bubbaroo’s range of specifically designed premium baby swaddles, baby sleeping bags, baby bedding and accessories mean you can rest assured you’re wrapping your baby in nothing but love.


    Australian owned and operated, Bubbaroo is an online retailer and wholesaler of an ever-increasing range of boutique baby sleepwear. Essentially, we are a one stop shop for parents to find solutions to their baby’s sleeping problems using our beautiful range of Joey Swag Organic Cotton Baby Sleeping Bags, Joey Pouch Swaddle Wraps, Bamboo Muslin Wraps, essentials and more.

  • Sleep Deprived and Desperate?

    Bubbaroo and the original Joey Pouch Swaddle Wrap was born out of necessity, motivation, creativity and maybe a hint of desperation as we struggled to find solutions to our first baby’s sleep issues.


    We essentially wanted something - akin to a swaddle blanket - that kept our babies safe and snug all night long, even if they had a tendency to kick off their sheets. This is where the idea for our first product, the Joey Pouch Baby Swaddle Wrap, originated. Designed to simulate the womb and give your baby a sense of security as they sleep, the Joey Pouch was so successful it led to the development of the Joey Swag Sleeping Bag range for babies, toddlers and kids. 

    Bubbaroo products are different because we don’t try to be all things to all people. Simply, we specialise in safe, stylish, high quality sleepwear products.

    We’ve created a line of premium baby sleeping bags, baby swaddles, baby bedding, muslin wraps, baby blankets and accessories that have since been tried, tested and loved by my babies as well as by many babies throughout Australia and the UK.

    We’re also developing new product lines and working organic cotton and Australian wool, because at Bubbaroo we Help Babies Sleep.

    With free delivery on orders over $100, Bubbaroo is as easy on the wallet as it is on your baby.  Check out our unique range of premium baby swaddles and baby bedding, and from all of us at Bubbaroo - sweet dreams.


    Bubbaroo Joey Pouch Swaddle Wrap
  • Better Sleep related

    Baby Too Hot or Too Cold for Sleep?

    Overheating has long been linked to SIDS & being to cold can disturb a baby's sleep..

    Visit Blog

Bubbaroos around the world

Share your baby photos with Bubbaroo and join the communityFind out more

Awards and Accolades