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Joey Pouch

The original Australian swaddle bag. Safe & comfortable swaddling for newborn babies.

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Bubbaroo Gift Card

Give the perfect gift choice with a Bubbaroo Gift Card

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Joey Swag

Get sleep in the bag with our luxurious range of baby sleeping bags.

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A beautiful Blankie, a must-have nursery accessory and keep-sake for years to come.

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Bubbaroo Baby Sleeping Bags, Swaddles, and Blankets

Put your baby to sleep in comfort, easily

Finest products researched, tested and crafted with passion to deliver the best sleep

  • Better Sleep related

    At Bubbaroo, we’ve got you covered throughout bubs early sleep journey. Newborn bubs start with our Joey Pouch® to wrap them up for better quality sleep. Once bub is rolling onto their tummy, it’s time to move them into a Joey Swag® Baby Sleeping Bag which is specially designed for bub to move freely while staying covered.

    The Start of a New Chapter!

    Bubbaroo is a trusted Australian brand and has been successfully helping mums, dads, grandparents and carers put their little bubs down for a restful sleep for a decade!

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  • Nicole's Story

    I’m Nicole Cassey, founder and CEO of Bubbaroo. My story as a sleep product innovator follows in close step with the sleep story of my first child, Jacob…As with every parent, my life changed in both wonderful and challenging ways after the birth of my son Jacob. 

    Read full story
  • Welcome to Bubbaroo Australia! We’re so happy you found us.

    Created by Mums, for Mums, Bubbaroo’s range of specifically designed quality baby sleeping products mean you can rest assured you’re wrapping your bub in nothing but love.

    Australian owned and operated, Bubbaroo is an online retailer and wholesaler of an ever-increasing range of boutique baby sleepwear. Essentially, we are a one stop shop for parents to find solutions to their baby’s sleeping problems using our beautiful range of Joey Swag Baby Sleeping Bags, Joey Pouch Swaddling Bags, essentials and more.

  • Sleep Deprived and Desperate?

    Bubbaroo and the original Joey Pouch Swaddling Bag was born out of necessity, motivation, creativity and maybe a hint of desperation as we struggled to find solutions to our baby’s sleeping problems.

    We essentially wanted something - likened to a swaddle blanket - that kept our babies safe and snug all night long, even if they had a tendency to kick off their sheets. This is where the idea for our first product, the Joey Pouch Swaddle Bag, originated.  Designed to simulate the womb and give your baby a sense of security as they sleep, the Joey Pouch was so successful it led to the development of the Joey Swag Sleeping Bag range. 

    Bubbaroo products are different because we don’t try to be all things to all people. Simply, we specialise in safe, stylish, high quality sleepwear products.

    We’ve created a line of fantastic baby sleeping bags, baby swaddles and blankets that have since been tried, tested and loved by my babies as well as by many babies throughout Australia and the UK.

    We’re also developing new product lines and working more with organically grown cotton and Australian wool, because at Bubbaroo we don’t just grow, we grow with you.

    With free delivery on orders over $100, Bubbaroo is as easy on the wallet as it is on your baby.  Check out our unique range of baby swaddles and blankets, and from all of us at Bubbaroo - have a good night.


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