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Finest products researched, tested and crafted with passion to deliver the best sleep
I’m Nicole Cassey, Mum, founder and CEO of Bubbaroo. My story as a sleep product innovator follows in close step with the sleep story of my first child, Jacob…As with every parent, my life changed forever after the birth of my son Jacob.
Read full storyCreated by Mums, for Mums, Bubbaroo’s range of specifically designed quality baby swaddles, baby sleeping bags, baby bedding and accessories mean you can rest assured you’re wrapping your baby in nothing but love.
Australian owned and operated, Bubbaroo is an online retailer and wholesaler of an ever-increasing range of boutique baby sleepwear. Essentially, we are a one stop shop for parents to find solutions to their baby’s sleeping problems using our beautiful range of Joey Swag Organic Cotton Baby Sleeping Bags, Joey Pouch Swaddle Wraps, Bamboo Muslin Wraps, essentials and more.
Bubbaroo and the original Joey Pouch Swaddle Wrap was born out of necessity, motivation, creativity and maybe a hint of desperation as we struggled to find solutions to our first baby’s sleep issues.
We essentially wanted something - likened to a swaddle blanket - that kept our babies safe and snug all night long, even if they had a tendency to kick off their sheets. This is where the idea for our first product, the Joey Pouch Baby Swaddle Wrap, originated. Designed to simulate the womb and give your baby a sense of security as they sleep, the Joey Pouch was so successful it led to the development of the Joey Swag Sleeping Bag range for babies, toddlers and kids.
Bubbaroo products are different because we don’t try to be all things to all people. Simply, we specialise in safe, stylish, high quality sleepwear products.
We’ve created a line of premium baby sleeping bags, baby swaddles, baby bedding, muslin wraps, baby blankets and accessories that have since been tried, tested and loved by my babies as well as by many babies throughout Australia and the UK.
We’re also developing new product lines and working organic cotton and Australian wool, because at Bubbaroo we Help Babies Sleep.
With free delivery on orders over $100, Bubbaroo is as easy on the wallet as it is on your baby. Check out our unique range of baby swaddles and baby bedding, and from all of us at Bubbaroo - have a good night.
Overheating has long been linked to SIDS & being to cold can disturb a baby's sleep..