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Shop By Range

  • Baby Swaddle Wraps Newborn

    Baby Swaddle Wraps

    Baby swaddle wraps simulate the womb, giving your baby a sense of security as they sleep. Designed specifically for newborn babies.

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  • Transitional Swaddle Bags 4kg - 12 months

    Transitional Swaddle Bags

    Transitional swaddle bags are the next stage for baby's sleep and can be used in 3 ways - swaddle, one arm in one arm out or as a baby sleeping bag.

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  • Baby Sleeping Bags Newborn - 3+ years

    Baby Sleeping Bags

    Put your baby safely to sleep in the award winning Joey Swag Baby Sleeping Bag. Platinum Range made from organic 500TC cotton sateen with 1.5 & 2.5TOG padded with Australian Wool.

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  • Baby Bedding & Accessories Newborn - Toddler

    Baby Bedding & Accessories

    Cover baby with love. Buy premium quality organic accessories & baby bedding online. 500TC cot sheets, blankies and bamboo muslin are the must-have nursery accessories that will stand the test of time!

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  • Workshops & Books

    Workshops & Books

    Baby workshops and books to help you understand why your baby may be experiencing sleep issues and how you can help them improve their sleep.

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  • Special Offers Newborn - 6 months

    Special Offers

    Newborn Packs include Joey Pouch Swaddle Wrap and Joey Swag Baby Sleeping Bag 1.0TOG size 0-6 months. Perfect for a newborn baby!

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A message from Nicole:

"As a Mum myself I feel really passionately about helping parents and giving them peace of mind by developing safe, high quality sleep products that stand the test of time"


Safety Research

Bubbaroo puts safety first. All our products are tested in accordance with relevant Australian and European Standards. We employ independent organisations to conduct quality inspections and frequently visit our manufacturers to undertake our own inspections. 

Awards and Accolades